Yektanet Privacy Policy
This application collects some personal user data from direct and also
from third party sources in the manner described below.
Types of Data Collected
Collected data by this application include, without limitation:
Personal information of customers
Such as full name, email address, phone number, cookies, usage data,
username, password and profile picture of users who sign up in this
application as customers.
Visit Data
Visit data of the user is collected from our own website as well as from
other third party websites, directly or via third party services that
automatically collect this information during a user’s visit. This data
may be combined from all sources. Such information include, without
limitation, information about operating system, IP address, settings and
system configurations, device model, ID and other unique device
identifiers, visited internal pages, referrer websites, destination
websites, date and time of the visit and web log data.
Data may be freely provided by the user or, in case of visit data,
collected automatically when using this application.
Any use of cookies – or of other tracking tools – by this application or
by the owners of third-party services used by this application serves
the purpose of providing the service required by the user, in addition
to any other purposes described in the present document.
Analytics Data
Analytics data of this application’s customers and their advertising
campaigns are collected using our own analytics as well as from other
third party services such as Google Analytics, via getting consent from
our customers to get their advertising traffic metrics from their Google
Analytics account. Such information includes, without limitation,
information about campaign sessions, clicks, time on site, goals and
conversions.
Yektanet analytics & Google analytics data is used to optimize
advertisers’ campaigns to help them spend their money more efficiently.
More details about data retention policies and purposes of data
collection and analysis is described further in the present document.
Processing User Data
Methods and modes of processing
The data processing is carried out using computers and/or IT enabled
tools, following organizational procedures and modes related to the
purposes indicated in this page. The data is processed at our operating
offices and in any other places where the parties involved in the
processing are located.
Retention
User data is retained for a maximum period of three months, from the
last interaction of users with our services. Once the retention period
expires, data shall be anonymized by removing unique identifiers and
aggregating the data. This anonymous data will be retained for reporting
and analytic purposes, as long as commercially necessary. Opt-out
information is kept for a longer period so that we can continue to honor
opt-out requests.
Purposes of processing
Data concerning the user is collected to allow us to provide our
advertising services as well as other services, comply with legal
obligations, respond to enforcement requests, protect rights and
interests (or those of our users or third parties), detect any malicious
or fraudulent activity, as well as the following: Facilitating services
such as hosting and backend infrastructure, cost optimization of
advertising campaigns, contacting the user, managing support requests,
remarketing and behavioral targeting, location-based interactions,
displaying content from external platforms, registration and
authentication, managing contacts and sending messages.
Visit data is collected mainly for two primary purposes: Providing our
services via managing ads in third party host websites as well as
tailoring displayed content on those websites for the audience.
Collected Data and Purposes of Data Collection by Services
Advertising
This type of data allows the application to be utilized for providing
advertising services. Ads are displayed in the form of native ads,
banners, push notifications and other types of ads by this application,
possibly based on user interests in publisher websites.
Some of these services may use cookies to identify users for remarketing
and the behavioral targeting technique, i.e. to display ads tailored to
the user’s interests and behavior.
Location-based interactions
This application may collect, use, and share user location data in order
to provide location-based services. Most browsers and devices provide
tools to opt out from this feature by default. If explicit authorization
has been provided, the user’s location data may be tracked by this
application.
Analytics
This service enables this application to monitor and analyze web traffic
and can be used to keep track of user behavior. Analytics are collected
directly (by this application) or via the user's Google Analytics
account (with the scope and in the manner stated below).
Yektanet Analytics
This application uses an internal analytics system that does not involve
third parties.
Google Analytics Service
Customers website analytics data is also collected from their Google
Analytics account, in the manner and with the scope described here,
after receiving their consent to do so.
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What is Google Analytics and why do we use it?
Google Analytics is a web analysis service provided by Google.
Google utilizes the data collected to track and examine the use of
our customer applications, to prepare reports on activities and
share them with other Google services. Google may use the Data
collected to contextualize and personalize the ads of its own
advertising network.
By granting this application access to their Google Analytics
account data, customers allow it to utilize this data to improve and
optimize services delivered to them.
This application uses Google Analytics API for the purpose of
accessing and analyzing users websites data. This analysis is
carried out for the purpose of optimizing ads on publisher websites
and also optimizing advertising costs based on conversion rate of
advertisers’ goals.
Use of Google Analytics is subject to
Google's Google Analytics Terms of Service
which is available on Google's website.
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Who is requesting Google user data?
Data is requested by the Yektanet online advertising platform which
is responsible to serve ads in publisher websites. The request is
made using the Google Analytics API.
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Why are we requesting Google user data?
Yektanet takes initiatives to offer customers a service enabling
them to be more data-driven. For this reason, it offers users the
option to integrate their Yektanet panels’ data with those of Google
Analytics. This way, publishers are able to serve more related ads
to their users and advertisers can optimize their campaign costs
based on the traffic they receive from Yektanet and the goals they
have set in their Google Analytics panel.
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What data are we requesting?
Data obtained from Google Analytics API includes, but is not limited
to, sessions, goal definitions and conversions of the goals based on
different dimensions.
We use Google Analytics API to have read-only access to Google's
Analytics service to view accounts, properties and views in order to
serve web users with more customized ads based on their behavior and
interests. Also, our advertisers can see integrated data collected
by this application with relevant Google Analytics data in their
panels, specifically those pertaining their website traffic and goal
conversions, to optimize their advertising costs based on the goals
they have set for their campaigns.
Yektanet also fetches data based on different dimensions and metrics
to produce customized reports and to optimize its algorithms in
order to increase conversion rate of its advertisers’ goals and
reduce their costs.
Yektanet uses OAuth 2.0 to authorize requests made to the Analytics
API. Every request made to the Analytics API includes an
authorization token which identifies the application to Google.
This data is only used in favor of our customers' benefit and
interest and not used for any other purposes.
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How do we access your Google Analytics data?
For accessing and using data from a user’s Google Analytics account,
they need to express their consent explicitly. For this purpose,
they should go to their profile management page in their Yektanet
panel, click on “Grant access to Google Analytics'' button, log into
their google account in the opened modal, and grant Yektanet.com
permission to:
- See and download their Google Analytics data
- View Search Console data for their verified sites
Customers can opt out at any time both from the same place in their
profile management page by clicking the “Revoke Google Analytics
Permissions” or by doing so from their Google Account’s
permission management section.
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How is your data stored?
Data is stored in our databases and is retained for a maximum period
of three months, subject to our data retention policy, explained in
section two of this page.
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Who has access to the data and with whom the data is shared?
Data obtained using the Google Analytics API is only accessible to
Yektanet. No data is shared with third parties.
Contacting the User
Contact form
By filling in the contact form with their data, the user authorizes this
application to use these details to reply to requests for information,
quotes or any other kind of request as indicated by the form’s header.
Phone contact
Users that provided their phone number might be contacted for commercial
or promotional purposes related to this Application, as well as for
fulfilling support requests.
Mailing list or newsletter
By registering on the mailing list or for the newsletter, the user’s
email address will be added to the contact list of those who may receive
email messages containing information of commercial or promotional
nature concerning this application. Users’ email address might also be
added to this list as a result of signing up to this application or
after making a purchase.
Registration and authentication
By registering or authenticating, users allow this application to
identify them and give them access to dedicated services. Depending on
what is described below, third parties may provide registration and
authentication services. In this case, this application will be able to
access some data, stored by these third party services, for registration
or identification purposes.
Direct registration
The User registers by filling out the registration form and providing
the personal data directly to this Application.
Google OAuth (Google Inc.)
Google OAuth is a registration and authentication service provided by
Google, and is connected to the Google network. By registering or
authenticating, users allow this application to identify them and give
them access to dedicated services. The personal data is collected and
stored for registration or identification purposes only. The data
collected are only those necessary for the provision of the service
requested by the users. This service is currently used in this
application for login/sign-up with Google and also for integrating
Google Analytics and search console with its own services.
Cookie Policy
Cookies allow this application to access and store information on a
user’s device mainly for providing its targeting and advertising
services in order to deliver personalized and tailored ads. Cookies
enable users to access selected features of the service and facilitate
the user's communication with the website. They are also used to measure
traffic and analyze user behavior with the goal of improving the
service.
User Choices and Opting Out
Yektanet supports initiatives to offer users greater transparency and
control over how their data is used. Therefore, this application offers
the following options for controlling personalized content and ads shown
to users.
If users do not want to receive ads based on their interests from Yektanet,
they can disable the display of such ads by going to
this page
and choosing to opt out.
Note that an opt out will not prevent the user from seeing ads. Rather,
the opt out will prevent Yektanet from using the user’s Information to
tailor recommendations to their interests. Users will continue to
receive ads based on the particular website they are visiting (i.e.
contextual ads).
As Yektanet’s tracking mechanisms operate at device and browser level,
to fully opt-out across devices, users will need to do so on each device
and browser separately.
If users’ browsers are configured to reject cookies, their opt-out may
not be effective, since this application identifies users’ choice to
opt-out based on an opt-out cookie we deliver to users. In this case,
users will need to confirm that their browser is configured properly in
order for the opt-out to be effective. While using a Safari browser on
iOS 11 or macOS High Sierra, users must first adjust their Privacy and
Security Settings to turn off both “Prevent Cross-Site Tracking” and
“Block All Cookies'', and then return to this privacy policy or their
preferred permission management platform to reset opt-out preferences.
Yektanet may use non-cookie technologies in limited cases. Like cookies,
these technologies allow Yektanet to recommend ads that are tailored to
users interests and to remember whether they have chosen to opt-out from
our services. Please note that some web browsers may not permit users to
block the use of non-cookie technologies, but it is possible to do so by
simply clicking on the opt-out feature available in the current section.
